Advertising doesn't work anymore.
At least not really for my generation. We skip Ads, we got Ad-Blocker, we change the channel when commercials come up, no one listens to the radio anymore, we call newsletters 'spam', we get that ads are sponsored on Social Media. We even know why 007 actually drives an Austin Martin -
We got it and we're fed up with it. Might sound disturbing for some people but that's how I see it.
To make advertising that works, you've got to engage in a way that feels right and is relevant. You shouldn't use random Banners and expect people go crazy. Yeah, you know it. But unfortunately, many clients and agencies would disagree with me at this point.
Fortunately, I'm not alone with my opinion. Some in the business do change the game and create the right communication for a product and its audience. Nowadays, we have enough ways to give justice to a creative concept. We're not necessarily dominated by the budget anymore and are able to play with the choice of media in order to create unique communication.
This is why I want to contribute to a new way of 'advertising', of engaging people with products, services or causes. Please feel free to contact me, if you want to change the world.